Interiors My home

soft minimalism – #softminimalstyle

I really want to dispel the myth that minimalism is cold and sterile. It can be warm and cosy too. A minimalist home doesn’t have to be sparse, monochrome and stripped back of all personal possessions. However I do think monochrome homes can be cosy if designed well. 

Pared-down styling and consuming less is the antithesis of today’s consumer culture and fast fashion. It’s important to stop and re-evaluate what you need and want. A focussed and considered style is something that I’m trying to improve on in my daily life. With minimalism being centre of my inspiration. Don’t worry I will still be sharing products that I love within my blog and brands that I recommend but as consumers we MUST choose carefully and be considered in our approach.

The term ‘soft minimalism’ has ben around for a while now, with designers from Norm Architects being key campaigners of this trend. This warm, liveable and soft style of minimalism isn’t to be mistaken with any kind of flowery, quaint or vintage style (blah). It is modernist and minimal with soft tones, ergonomic design and conscious consumerism. Each day that I research soft minimalism I learn a little bit more and I’m seriously falling in love with it, there is SO much more that I need to learn!

This bring me to my idea, to share, inspire and learn a little bit more about this style, well it’s more than style it’s a movement or maybe I’m getting a little too excited about it?!.

I’ve started a hashtag #SoftMinimalStyle. If you want to join in just add the hashtag to your styled, soft minimal shots.

  • Each month I’ll share my favourite styled shots on my blog, facebook,  instagram and on my Pinterest board.
  • The idea is to share, inspire and learn. We should always thrive to learn more!
  • Remember to use the hashtag #SoftMinimalStyle
  • Share your soft minimalist styling in the home or even if you discover some when you’re out and about.

I’ll also be writing about what I’ve learnt about soft minimalism each month. I’m really looking forward to sharing with you, discovering your work and seeing how this develops. The images I’ve styled are small office shots but they highlight the texture, colour tone that I’m loving lately,  be sure to check out the Pinterest board for inspiration, so many perfectly styled shots to swoon over! 


soft minimal style - Hannah in the house


H x

All photography © Hannah Trickett/ Hannah in the house.



  • Reply Cate July 4, 2016 at 11:23 pm

    What a brilliant idea and hashtag, I totally agree that minimalism doesn’t have to be cold and harsh but can uplift the everyday with soft tones, a humanist touch and products built to last. Can’t wait to see the beautiful images to come! X

    • Reply Hannah July 5, 2016 at 10:27 am

      thanks Cate! Feel free to add the # whenever you do your soft minimal styling. I’m really getting excited about it and want to share the inspo too 🙂

  • Reply Carole July 5, 2016 at 10:52 am

    I absolutely love this concept. Looking forward to following along. x

  • Reply home renovation aberdeen July 6, 2016 at 12:48 pm

    I also celebrate minimalism at home and I adore such interiors. I appreciate ergonomic objects and products to last. Totally agree with the author and can’t wait to see more pictures.

  • Reply Tiffany July 7, 2016 at 7:28 pm

    Couldn’t agree more Han, looking forward to following the #! x

  • Reply Lara Moore July 10, 2016 at 11:22 am

    I love this concept. I couldn’t agree more than minimalist style absolutely does not mean cold and sterile!

    Looking forward to following along the hashtag 🙂


  • Reply Abi | These Four Walls blog July 13, 2016 at 9:45 am

    Such a wonderful idea for a hashtag, and a fantastic concept. I can’t wait to get involved! x

  • Reply rocky & mojo July 24, 2016 at 2:11 pm

    Thanks for the great post Hanna. Minimal is perfect. What a wicked concept. Oozes class.

  • Reply Soft Minimalism - Scandinavian Home Love - Design Studio 210 | Design blog - art, interior, travel and creative chats February 10, 2017 at 2:04 pm

    […] you haven’t already, Norm Architects website. Simply can’t get enough of it. – Hanna In The House also has her story on Soft Minimalism. – Need some more inspiration for your next mood board […]

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