AD – paid in collaboration with Georg Jensen for their stunning Christmas Collection 2020 by Sanne Lund Traberg
Georg Jensen’s annual Christmas decorations have retuned. For this year’s Christmas collection Designer Sanna Lund Traberg references Georg Jensen’s historical work and style of the Art Nouveau period. This was combined with observing frozen nature in her wintry nordic garden and the works of early 20th century photographer Karl Blossfeldt.
And while I haven’t quite got into the Christmas spirit decorating my home I spent this time looking into the details of these pieces. I was instantly drawn to the floral type pieces. Individually photographing them as a study. Which I later discovered is the style of photographer Karl Blossfeldt. To my surprise, I discovered in my Georg Jensen coffee table book. His work, studying nature while capturing light and shadow is pretty inspiring to me.
For me the Georg Jensen Christmas collections are much more than decoration. I find the story and the inspiration quite enriching. From my own relationship with the Christmas collectibles over the years, these always hold a special place in my heart. Again, as I’m not so much in the Christmas spirit I wished to capture these Georg Jensen pieces in a way that honours the design inspiration. Full circle if you will.
The Georg Jensen annual collection is a beauty to be discovered.
Obviously my styling is far from the study of nature like Blossfeldt. Not merely a Christmas ornament but a piece of art, design and history. They are special, hence being collectibles that many families hold onto. The collection includes baubles, tree tables sets, candle holders and hanging pieces of craftsmanship. From my experience with my Danish family, Georg Jensen’s Christmas collectibles were always something to treasure. No matter how Christmassy you may feel.
All Photography/images © Hannah Trickett