Each month I will be sharing a selection of 5 fashion labels that I love, would wear and also reflect a design aesthetic that I find inspiring. Fashion is one of many leading contributors in the design industry which inspires style and our daily lives.
Not only have the Scandinavians mastered the art of paired back and super stylish interior design but also with fashion industry too.
A Danish brand I love and have a few items myself. This label doesn’t have one designer behind the label but a collaborative design team. ‘Ganni has an instinct for designing pieces that style-obsessed women want in their wardrobes’.
Danish Label Vila mixes colour print and texture. An affordable brand with feminine and clean lines.
Shop more Vila here
Super soft knits and stylish jersey-wear and laid back luxe, Selected Femme is one of my favs. This Danish brand was founded in 1975 as a small family owned company now sells in more than 5,300 stores in 43 countries. A vastly growing brand in both style and retail presence.
Scandinavian label Bruuns Bazaar brings as new fashion line BZR. With a focus on minimalist design this understated, clean lined and super stylish brand is one to watch.
Shop more BZR here
Swedish outdoor clothing brand Fjallraven (translated, Arctic Fox) has become the must have label in anyone’s wardrobe. The Fjallraven Kanken backpacks are iconic, originally designed for school children in the late 70’s, now worn by children and adults alike.
Shop more Fjallraven here
Having looked at many Scandinavian design brands I think the message is to buy less, choose well (as Vivienne Westwood has said). Like interiors this attitude to design is creating classics, simple and paired back. These classic styles will last for years and I’m much more excited about this than the throw away fashion culture that is unfortunately becoming the norm.
Edit your wardrobe as you would when designing a room.