It was during Copenhagen’s 3 Days of design festival (2016) when I first met Lena. Frama had opened its doors to launch their showroom and new product lines. The converted apothecary, now Frama showroom, on the corner of Fredericiagade balances the original ornate features with pared back minimalism. A perfect space to exhibit new designs. There Frama showcased the new St Pauls Apothecary collection named after the former apothecary. And while smelling the samples of the cedar based perfume and…
