PLAYTYPE pop-up shop

Typographic design company Playtype are best known for their concept store in Copenhagen selling posters, stationary, mugs and other various accessories. But there’s more to the company than just a shop selling things with trendy lettering.

In 2010 design brand and agency e-Types created the Playtype foundry and concept store, a showcase of over 20 years of type in the centre of Copenhagen. The expert type designers behind the brand create custom made type faces and typographics for companies, corporations, including a library of fonts which are available for individual projects. Clearly Scandinavian in style both clean cut and bold, this company excels at showing us that there’s so much beauty in type.

“It is in the meeting of typography and beautiful products that the Playtype universe is created, and with our clean cuts and bold shapes it is clear to see our Scandinavian roots. True to our name we put a playful spin on the classic world of typography – bringing life, colour and edge to the craft.” Rasmus Drucker Ibfelt, Creative Director at e-Types and Playtype (source

The flagship store in Copenhagen is a MUST to visit when in the city, they also sell online and various products in 150 stores world wide. A really exciting announcement is that the Aram store in Covent Garden, London are hosting a PLAYTYPE pop up shop! From 18th April to 6th May 2016. I’m so so happy about this(!) and will be adding more Playtype products to my collection, whoop!

Playtype concept store Copenhagen

Playtype Poster Macrography

I’m quite obsessed with their Macrography collection, the graphic shapes of the fonts look like artwork.

Playtype Poster Macrography

New to Playtype’s collection AND available at the pop-up shop are the Voo doo, Out law and Way out posters, I’m looking forward to seeing these up close. Here’s a small selection of products that have caught my eye, one or two pieces may have to find a new home with me!

Make sure you head over to the Aram store for the pop-up shop (18th April – 6th May 2016), plus it’s a beautiful showroom filled with incredible design, which is an extra reason to go!

H x

visit and

Aram Store
10 Drury Lane
Covent Garden
United Kingdom

*images via Playtype


  • Reply Carole April 18, 2016 at 10:40 am

    It’s funny, I’ve never really been “into” typography as such, I like “the printed word” (books, newspapers, magazines etc.) for their own beauty and as backdrops etc, but never really got to grips with typography in the “single letter on an object” sense. Does that make any sense??? This looks interesting though and I really like the posters – maybe because they’re close to what I’m comfortable with: on paper? Have a lovely start to the week xo

    • Reply Hannah April 18, 2016 at 11:05 am

      ha, I totally know what you mean! I’m not a fan of the interior decor ‘words’ like home, love and that rubbish. But really fascinated with the art of type, for graphic design, the history of type and seeing beautiful shapes in a single letter, there’s something quite beautiful within that.

  • Reply Karen - Making Spaces April 18, 2016 at 11:24 am

    Right up my street this, Hannah. Monochrome, typography, font, graphic. Really nice!

  • Reply Caroline Davis April 18, 2016 at 12:55 pm

    I really like Playtype-simple and perfect-you cant go wrong! Cx

  • Reply Carole April 18, 2016 at 2:24 pm

    Looks like a must-visit Hannah. Thanks for the heads up. x

  • Reply Kimberly Duran April 18, 2016 at 2:53 pm

    I’ve always been fascinated (okay a little obsessed) with font design so I love how they’ve turned some of their fonts into art. There’s so much skill in creating really beautiful typography. Lovely shop and thanks for the intro! xx

  • Reply karen jones April 18, 2016 at 9:01 pm

    ahhh another wonderful Scandinavian company. It looks like my kind of shop.

    I’m with you on the Macrography collection x Gorgeous

  • Reply Rachel April 18, 2016 at 10:28 pm

    How lovely that they’ve got a pop-up shop. All very nicely displayed and I love the look of the posters.

  • Reply Becky April 19, 2016 at 11:56 am

    oh how fabulous this looks fun!

  • Reply Stephanie April 19, 2016 at 12:38 pm

    Pop up shops are great fun, full of such interesting things. I love the letter pots.

  • Reply Cate April 19, 2016 at 2:37 pm

    Can’t wait to check this out, sorry I missed you on Monday! That ‘C’ poster and notebook is calling my name.. x

  • Reply Rachel @ The Ordinary Lovely April 19, 2016 at 2:42 pm

    Argh!! I would go crazy in there. It looks amazing. Oh, to be closer to the city!!!

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